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Ready, Fire, Aim

I opened the door to my motel room and sniffed cautiously. Would it smell of smoke or mould? Would the carpets be stained and the shower scary? In fact, it was none of these things. Which was a relief.  Sure, the furnishings were a bit dated. But the room was meticulously clean and quiet.  It […]

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Posted: December 15, 2020 in: Marketing Strategy

Victorian Era Enthusiasts and Positioning Your Business

When I stepped into the bookstore, I had zero intention of buying anything.  After all, this was pre-Covid, and I was just killing time.  But as soon as I walked in, I knew I was in trouble.  The bookstore had an entire table filled with books about the Victorian era.  I’m a sucker for Victorian […]

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Posted: November 27, 2020 in: Marketing Strategy

Bike Fenders and Business Changes

I never saw the point of bike fenders until I moved to Vancouver. But after suffering a strip of mud up my back every time I rode my bike, I started to understand. But even then, I resisted buying a pair.  Instead, I decided that a piece of cardboard (woven through the rat trap on […]

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Posted: October 27, 2020 in: Marketing Strategy

The Phone is Still King

When was the last time you used the phone… to get transit directions? And I don’t mean texting or using an app! I mean actually placing a call and talking to a live agent.  The other morning, I was taking the bus from downtown to my home office.  I had been at an early- morning […]

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Posted: August 9, 2019 in: Copperplate News

How to NOT Be Forgotten

I’m a bad cat mom.  My daughter informed me of this yesterday when she opened her closet doors after returning from school… and the cat strolled out. Since I work from my home office, I’m technically in charge of the cat during work hours.  This isn’t a big responsibility. I merely give her food and […]

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Posted: July 9, 2019 in: Copperplate News

That Guy in Shorts

The guy at the bus stop wears shorts every day. No matter what! I pass him in my car two or three days a week, when I drive my teenage son to school.  It’s not a long drive. Maybe 15 minutes at most, through some of Vancouver’s gently sloping, cherry tree lined streets. (Beautiful in […]

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Posted: June 25, 2019 in: Copperplate News

8 Types of Headlines You Should Know

Headlines are the most important part of any piece of writing.  Because if your headline doesn’t grab readers’ attention, they’re not going to keep reading.  Most writers get comfortable with one or two types of headlines and stick to them.  Sometimes this makes sense if you’re getting good results.  But often, it just becomes a […]

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Posted: May 29, 2019 in: Content Marketing

One Way to Get Great Client Testimonials

Client testimonials are an important part of building trust and demonstrating expertise to existing and future customers. But how do you get them? Especially when all your clients are super busy? One of my clients recently faced this challenge. He’s a consultant in the enterprise software space, with an emphasis on financials and accounting.  He’s […]

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Posted: April 25, 2019 in: Business Strategy