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When I finished my Master’s degree, I took a job on Bay Street, in downtown Toronto, for one of Canada’s biggest consulting firms.
I thought I’d hit the big time!
Huge office towers, over-the-top Christmas parties, catered lunches—the works.
But I couldn’t completely buy into it for some reason.
So I left and took a job with the University of Toronto. I thought that working for a non-profit might ease my general feeling of dissatisfaction.
But that too, didn’t feel right.
In retrospect, I shouldn’t have been surprised at my general malaise and dissatisfaction.
Because entrepreneurship is in my blood.
I come from a long line of entrepreneurs and small business owners.
My great-grandfather left England and followed the Canadian Pacific railroad as far as would go to set up shop as a blacksmith in Saskatchewan in 1880.
His son established a ranch in Maple Creek, Saskatchewan, and became an accomplished saddle-bronc rider in the process.
My granddad, breaking a horse on his ranch
My other great-grandfather sailed from Germany to the United States that same year and set up shop as a harness maker.
When the horse and carriage industry was disrupted by automobiles, he pivoted to selling cars.
Much later, his son (my grandfather) also set up shop as a car dealer in Olds, Alberta.
My other granddad (with my dad) on his car lot
More recently, I grew up watching my parents take on the mantle of entrepreneurship. For most of my young life, I lived on the family farm. We had good times; we had lean times.
My parents on the family farm
As anyone who’s run a farming enterprise can tell you, lean times require ingenuity.
Over the years, my parents combined farm ownership (and child rearing) with a wide variety of entrepreneurial enterprises, including commercial fishing, livestock auctioneering, nursing and bookkeeping.
Given this history and background, it’s no wonder I didn’t fit the corporate mold.
But it was only when my husband and I started our own family did I realize what was missing: I needed to be my own boss.
And I wanted to work with other business owners to help them achieve their dreams.
So I went back to school to study marketing and writing.
Today, I’m proud to own my own marketing business. Over the past 10 years, I’ve helped hundreds of business owners get closer to achieving their business goals.
If you need help putting your content marketing program in place and executing on it consistently, give me a call.
Together, we can take your business to the next level—and build your own legacy.
Call 604-657-0867 or send me an email.