I’ve always had a soft spot for entrepreneurs. I relish the opportunity to team up with business owners (and their marketing teams) to pave a path to success.
Why does working with business owners hold such appeal for me?
Probably because I come from a long line of them.
Entrepreneurship is in my Blood
In 1880, my great-grandfather left England and set up shop as a blacksmith in Saskatchewan. His son (my grandfather) later established a ranch in Maple Creek, Saskatchewan, which remains in the family. (He also became an accomplished saddle-bronc rider, which became something of a side business—but I digress.)
My other great-grandfather sailed from Germany to the United States that same year and set up shop as a harness maker. When the horse and carriage industry was disrupted by automobiles, he switched to running a car dealership. (The kind of pivot which today’s entrepreneurs are all too familiar with.)
Much later, his son (my grandfather) set up shop as a car dealer in Olds, Alberta.
This entrepreneurial spirit continues to live in my family—through my parents and myself.
Learning the Value of Small Business as a Kid
As a kid, I watched both my parents take on the mantle of entrepreneurship. For most of my young life, I lived on the family farm. We had good times; we had lean times.
As anyone who’s owned a farm can tell you, lean times require ingenuity. Over the years, my parents combined farm ownership (and child rearing) with a wide variety of entrepreneurial enterprises, including:
- Tire shop owner
- Radio announcer
- Sports commentator
- Commercial fisher
- Livestock auctioneer
- Equipment auctioneer
- Massage therapy practitioner
- Registered nurse.
Finding My Own Path to Entrepreneurship
Even with this background, it took me awhile to listen to my heart and feel the pull of being my own boss.
When I finished my Master’s degree at the University of British Columbia, I found myself working on Bay Street, in downtown Toronto, for one of Canada’s big accounting firms. I’d hit the big time! Huge office towers, luxurious Christmas parties, catered lunches—the works.
But for some reason, I couldn’t completely buy into it.
So I left and took a job with the University of Toronto. I thought that working for a nonprofit might ease my general feeling of dissatisfaction.
But that too, didn’t feel right.
It was only when I took a break from work to start a family did I realize what was missing: I needed to be my own boss. And I wanted to work with other business owners to help them achieve their own dreams.
So I went back to school to study marketing and writing.
Work With a Experienced Small Business Marketer
Today, I’m proud to own my own marketing business. Over the past 10 years, I’ve helped over 100 business owners, in-house marketing teams and agencies reach their business goals.
If your small enterprise (whether you’re solo-preneur or have a growing team), could use some assistance in developing marketing strategy or marketing content, give me a call.
Together, we can take your business to the next level—and build your own legacy.
Ready to get professional marketing content working for you? Call 604-657-0867 or send me an email.