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Content Marketing

Image Optimization: An Often Overlooked Part of SEO

If you’re optimizing your website for search, then you should make use of all the white hat SEO methods you can. One method clients sometimes overlook is image optimization. Image optimization only takes a moment (although, truthfully, optimizing all images on an image-heavy website can take some time). But regardless of whether you have a […]

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Posted: May 19, 2015 in: Content Marketing

For Better SEO, Make Your Website Mobile Friendly

On April 22nd, Google implemented its announced algorithm change that favours mobile friendly websites. This means mobile friendly websites (i.e. sites that display well on mobile devices) will have an advantage over non-friendly websites when it comes to search engine results.

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Posted: May 11, 2015 in: Content Marketing

How to Convey Tone in Marketing Copy

Many of my clients have a strong sense of their brand, and they want their marketing copy tone to be consistent with that brand. So how, exactly, does a copywriter convey tone in marketing copy? Although many factors determine marketing copy tone, there are four main variables I use: Contractions Sentence length Clichés, idioms, slang […]

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Posted: March 11, 2014 in: Content Marketing

“My B2B Product is Too Boring for a Blog”

Stop me if you’ve heard this one before. It’s a common complaint among B2B businesses and understandably so. After all, how many blog posts can you write about industrial fans or flood vents or office supplies or safety equipment? Quite a few, it turns out.

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Posted: February 25, 2014 in: Content Marketing

What Comes First: Web Design or Web Copy?

A client recently asked whether I preferred to have design work done before or after I’ve written the web copy. You perhaps won’t be surprised to learn that I prefer to write first, and then have the designer work with what I’ve produced—even if it means adjusting the copy a little once the design is […]

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Posted: February 11, 2014 in: Content Marketing

Writing Advertorial Marketing Copy

A client recently asked me to write marketing copy for a condominium development advertorial. The ad will be printed in a local magazine with a real estate focus. I’d never written an advertorial before, so it was an interesting (and fun!) thing to do. I do have some experience writing articles for newspapers and magazines, […]

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Posted: November 20, 2013 in: Content Marketing

Business Blog Writing and Editing: How Does It Work?

One service I provide to clients is business blog ghostwriting and editing. Although most small business owners are relieved to pass this onerous task to someone else, some can’t conceive of anyone (even a professional copywriter) writing their posts. To help allay any fears or concerns, I’ve outlined below how the process works.

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Posted: July 8, 2013 in: Content Marketing

How an Elevator Pitch is Like Copywriting for the Web

I recently had the pleasure of participating in a Vancouver Board of Trade breakfast networking event. While there, I discovered a few lessons that also apply to copywriting for the web. During the networking event, attendees sat at large, round tables in groups of ten. Each person distributed their business card and had 90 seconds […]

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Posted: April 6, 2013 in: Content Marketing

Using an Editorial Calendar for Your Company’s Internet Marketing

You’ve been busy with your company’s Internet marketing, putting great content on your blog, Facebook page and in your email newsletter. Excellent. But how are you managing this content? Are you posting on an ad hoc basis, or are you following a strategic plan? Print media have dealt with the complexities of content management for […]

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Posted: February 20, 2013 in: Content Marketing

Choosing Keywords for SEO Content

Most of you may already know the benefits of optimizing your website content for search engines (also known as search engine optimization, or SEO content writing). But how do you go about choosing keywords for SEO content? Usually, selecting keywords is a three-step process. The first step is for you, the client, to come up […]

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Posted: January 14, 2013 in: Content Marketing