Let’s talk about your content marketing! (604) 657-0867 info@copperplatecommunications.com

Marketing Strategy

LinkedIn Publisher as a Content Marketing Platform

The list of content marketing platforms continues to grow. And one newish platform I’ve been testing out recently on behalf of a client is LinkedIn Publisher. As you know, for a long time LinkedIn has allowed users to share “updates” and links with people they’re connected to. Similar to Facebook and most other social media […]

Read More

Posted: April 7, 2016 in: Marketing Strategy

How to Create a Newsletter When You Have No Time

An opt-in newsletter can be a great way to establish or maintain relationships with clients and prospects. But as with all kinds of marketing, it does take time. Yet, it might take less time than you think if you repurpose your existing blog content in creative ways. Many of my clients use this approach. I […]

Read More

Posted: May 14, 2014 in: Marketing Strategy

Newsletters, Blogs and Duplicate Content

I’ve been working with a client recently to create content for her newsletter and blog. For efficiency, we planned to repurpose her blog content in the newsletter. In other words, the newsletter would include a couple of blog post headlines and short excerpts with “read more” tags to take readers back to her website. But […]

Read More

Posted: April 9, 2014 in: Marketing Strategy

Working with a Professional Web Content Writer

I have lots of clients from out of town. In fact, most of my clients are not only out of town but WAY out of town. Most of them find me (or I find them) through my website, social media or referrals. People ask how I can meet the needs of clients as far away […]

Read More

Posted: February 20, 2012 in: Marketing Strategy