In a recent post, I provided some statistics on corporate use of social media. I wanted to add to the pile of stats with this University of Massachusetts study on blogging and social media. In this study, researchers examined the blog and social media presence of companies on the Fortune 500 list for 2018. (Fortune […]
Not all social media platforms are the same. In fact, each platform tends to attract a unique mix of users. Which presents a problem for marketers and business owners. You know you want a presence on social media—but which platform(s) should you choose? Because you have to pick. You can’t do them all—at least not well—unless […]
Social media marketing sounds simpler than it is. Often, questions only come up once you get into it. Over the years, I’ve accumulated a few social media tips that have helped me immensely. Today, I’m happy to share them with you. (And yes, I’ll admit my own social media accounts are less than stellar. My […]
Recently, a client asked me if it was worth keep her Google+ business page. I’ve been helping her create and share content on her social media platforms (Twitter, LinkedIn). And while we were getting decent traction on those platforms, not much was happening on Google+. So I did some research.
The list of content marketing platforms continues to grow. And one newish platform I’ve been testing out recently on behalf of a client is LinkedIn Publisher. As you know, for a long time LinkedIn has allowed users to share “updates” and links with people they’re connected to. Similar to Facebook and most other social media […]
When it comes to using social media for business, sometimes it helps to have an example to see how it can be done well. One of my favourite examples is Starbucks.