How Fortune 500 Companies Use Blogs and Social Media

In a recent post, I provided some statistics on corporate use of social media. I wanted to add to the pile of stats with this University of Massachusetts study on blogging and social media. In this study, researchers examined the blog and social media presence of companies on the Fortune 500 list for 2018. (Fortune […]

Which Social Media Platforms Should Your Business Be On?

Not all social media platforms are the same. In fact, each platform tends to attract a unique mix of users. Which presents a problem for marketers and business owners. You know you want a presence on social media—but which platform(s) should you choose? Because you have to pick. You can’t do them all—at least not well—unless […]

LinkedIn Publisher as a Content Marketing Platform

The list of content marketing platforms continues to grow. And one newish platform I’ve been testing out recently on behalf of a client is LinkedIn Publisher. As you know, for a long time LinkedIn has allowed users to share “updates” and links with people they’re connected to. Similar to Facebook and most other social media […]