One Way to Get Great Client Testimonials

Client testimonials are an important part of building trust and demonstrating expertise to existing and future customers. But how do you get them? Especially when all your clients are super busy? One of my clients recently faced this challenge. He’s a consultant in the enterprise software space, with an emphasis on financials and accounting.  He’s […]

How Valuable Are Self-Testimonials as Social Proof?

Recently, I was working with a company that manufacturers and sells health supplements nationally. I was revising its existing web content and writing some blog posts on its behalf. When I reviewed the company’s site, I was excited to see that had some amazing user testimonials. Some of the testimonials were first-person written accounts. Some […]

Newsletters, Blogs and Duplicate Content

I’ve been working with a client recently to create content for her newsletter and blog. For efficiency, we planned to repurpose her blog content in the newsletter. In other words, the newsletter would include a couple of blog post headlines and short excerpts with “read more” tags to take readers back to her website. But […]