While inbound content marketing has received a lot of attention in the past few years, some outbound marketing tactics continue to perform well if done right.
(I always advise my clients not to rely on just one marketing tactic or channel. I call it the “don’t put all your eggs in one basket” approach. Original, right?)
Anyway, that’s one reason I include email marketing as part of my services.
Whether it’s a monthly email newsletter to keep your business top-of-mind or specific email promotions complete with landing pages, I have experience and expertise in both.
And if it’s a monthly newsletter you have in mind, I can either create original content for it or repurpose existing content from your blog (or some combination of the two).
Management of email newsletter software
In addition, if your in-house marketing team doesn’t have the time or expertise to manage your email newsletter software, I can assemble the newsletter for you and manage your distribution lists.
Over the years, I’ve become skilled with a variety of email management systems, including Constant Contact, MailChimp, HubSpot and Emma. And with that much experience under my belt, I can rapidly get up to speed on other systems.
Call or email me if you’d like to learn more.