Swing Your Arms to Jump
Small tweaks can make a difference in performance — both at the gym and in your business.
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Small tweaks can make a difference in performance — both at the gym and in your business.
Everyone’s extra busy these days—including your prospective clients. Stay on their radar with these three simple tactics.
Recently, I’ve been writing a number of case studies for one of my clients. This client is a business coach who delivers high quality, personalized training programs to new and established freelance writers. As with many entrepreneurs, he’s been so busy building his business and putting together his team that he hasn’t had time to […]
Many years ago, a client gave me a free ticket to attend a local health food expo. During one of the presentations, the speaker asked the crowd, “Who is McDonald’s biggest competitor?” and promised to give the first person with the right answer $50. A low rumble arose from the crowd as people tossed out […]
I always recommend that my clients keep a list of all their marketing articles, such as newsletter articles, blog posts and guest posts. This isn’t an onerous task when done from the outset. But even if they’ve accumulated several years of posts, it doesn’t take much time to compile a list. Then, as I write […]
When friends find out I’m a content marketing writer, they guess that I must spend a lot of time researching. And it’s true. I do spend a lot of time digging into different topics and industries. But probably not as much as you think. Because here’s the reality: Even if I spend weeks and weeks […]
It takes time to create marketing content. So when you (or your marketing team) have time to hash out some content, you want to get as much value from it as possible. And for most businesses, that means reusing content in multiple places. Here are just a few of the many ways you can repurpose […]
You’ve been busy with your company’s Internet marketing, putting great content on your blog, Facebook page and in your email newsletter. Excellent. But how are you managing this content? Are you posting on an ad hoc basis, or are you following a strategic plan? Print media have dealt with the complexities of content management for […]