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How to NOT Be Forgotten

I’m a bad cat mom.  My daughter informed me of this yesterday when she opened her closet doors after returning from school… and the cat strolled out. Since I work from my home office, I’m technically in charge of the cat during work hours.  This isn’t a big responsibility. I merely give her food and […]

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Posted: July 9, 2019 in: Copperplate News

The Secret to Writing a Memorable (and Motivating) Case Study

Recently, I’ve been writing a number of case studies for one of my clients. This client is a business coach who delivers high quality, personalized training programs to new and established freelance writers. As with many entrepreneurs, he’s been so busy building his business and putting together his team that he hasn’t had time to […]

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Posted: July 26, 2018 in: Content Marketing

Who Are Your Business Competitors, Really?

Many years ago, a client gave me a free ticket to attend a local health food expo. During one of the presentations, the speaker asked the crowd, “Who is McDonald’s biggest competitor?” and promised to give the first person with the right answer $50. A low rumble arose from the crowd as people tossed out […]

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Posted: February 13, 2018 in: Business Strategy

4 Reasons to Keep a List of All Your Marketing Articles

I always recommend that my clients keep a list of all their marketing articles, such as newsletter articles, blog posts and guest posts. This isn’t an onerous task when done from the outset. But even if they’ve accumulated several years of posts, it doesn’t take much time to compile a list. Then, as I write […]

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Posted: January 10, 2018 in: Content Marketing

Using an Editorial Calendar for Your Company’s Internet Marketing

You’ve been busy with your company’s Internet marketing, putting great content on your blog, Facebook page and in your email newsletter. Excellent. But how are you managing this content? Are you posting on an ad hoc basis, or are you following a strategic plan? Print media have dealt with the complexities of content management for […]

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Posted: February 20, 2013 in: Content Marketing