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Takeaways from Google’s “Marketing in the Age of Assistance”

A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google.  It was a very pleasant morning of networking, croissants and marketing talk. And Meagan’s presentation was a good reminder that marketing fundamentals remain just […]

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Posted: March 27, 2019 in: Copperplate News

Should Your Business Still Be on Google+?

Recently, a client asked me if it was worth keep her Google+ business page. I’ve been helping her create and share content on her social media platforms (Twitter, LinkedIn). And while we were getting decent traction on those platforms, not much was happening on Google+. So I did some research.

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Posted: April 26, 2016 in: Marketing Strategy

For Better SEO, Make Your Website Mobile Friendly

On April 22nd, Google implemented its announced algorithm change that favours mobile friendly websites. This means mobile friendly websites (i.e. sites that display well on mobile devices) will have an advantage over non-friendly websites when it comes to search engine results.

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Posted: May 11, 2015 in: Content Marketing

SEO and Google’s New Hummingbird Algorithm

A couple weeks ago, Google announced that they’ve implemented a new search algorithm (called “Hummingbird”). According to Google, the new algorithm will return more relevant search results, especially when using conversational search. Conversational searches use natural language (often phrased as questions) instead of a string of terms, e.g. “How tall is Stephen Harper” versus “Stephen […]

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Posted: October 4, 2013 in: Copperplate News