Takeaways from Google’s “Marketing in the Age of Assistance”

A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google. 

It was a very pleasant morning of networking, croissants and marketing talk.

And Meagan’s presentation was a good reminder that marketing fundamentals remain just as important today as they were five, ten or twenty years ago. 

Takeaways from Google’s “Marketing in the Age of Assistance”
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SEO and Google’s New Hummingbird Algorithm

A couple weeks ago, Google announced that they’ve implemented a new search algorithm (called “Hummingbird”). According to Google, the new algorithm will return more relevant search results, especially when using conversational search. Conversational searches use natural language (often phrased as questions) instead of a string of terms, e.g. “How tall is Stephen Harper” versus “Stephen Harper height.”

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