A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google.
It was a very pleasant morning of networking, croissants and marketing talk.
And Meagan’s presentation was a good reminder that marketing fundamentals remain just as important today as they were five, ten or twenty years ago.
Recently, a client asked me if it was worth keep her Google+ business page. I’ve been helping her create and share content on her social media platforms (Twitter, LinkedIn). And while we were getting decent traction on those platforms, not much was happening on Google+.
So I did some research.
On April 22nd, Google implemented its announced algorithm change that favours mobile friendly websites. This means mobile friendly websites (i.e. sites that display well on mobile devices) will have an advantage over non-friendly websites when it comes to search engine results.
A couple weeks ago, Google announced that they’ve implemented a new search algorithm (called “Hummingbird”). According to Google, the new algorithm will return more relevant search results, especially when using conversational search. Conversational searches use natural language (often phrased as questions) instead of a string of terms, e.g. “How tall is Stephen Harper” versus “Stephen Harper height.”