Headlines are the most important part of any piece of writing.
Because if your headline doesn’t grab readers’ attention, they’re not going to keep reading.
Most writers get comfortable with one or two types of headlines and stick to them.
Sometimes this makes sense if you’re getting good results.
But often, it just becomes a habit.
This is a topic that copywriter Bob Bly explores in The Copywriter’s Handbook. In it, Bly outlines eight different types of headlines that writers should know.
I’m going to walk through his list here and provide examples using a combination of sources.Continue reading