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Ruminations

10 Tips for Writing a Good Lead Magnet

You’re probably already familiar with lead magnets—even if you’re not familiar with the term. Basically, lead magnets are those free download offers (e.g. a report, worksheet, etc.) that you get in exchange for sharing your email address. For many small businesses, lead magnets are a useful tool for generating leads. They help you identify prospects […]

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Posted: April 3, 2018 in: Content Marketing