When was the last time you used the phone… to get transit directions?
And I don’t mean texting or using an app!
I mean actually placing a call and talking to a live agent.
The other morning, I was taking the bus from downtown to my home office.
I had been at an early- morning Vancouver Board of Trade event. These events usually start early (around 7:00 am) and finish by 9:00. This particular event featured a BCIT professor speaking on the topic of different generations in the workplace.
After the event, I jumped on a bus and mulled what I’d learned—while carefully shuffling my feet out of the way of fellow passengers.
Many years ago, a client gave me a free ticket to attend a local health food expo. During one of the presentations, the speaker asked the crowd, “Who is McDonald’s biggest competitor?” and promised to give the first person with the right answer $50.
A low rumble arose from the crowd as people tossed out ideas. “Burger King!” “Wendy’s!” “Subway!” “Dominos!” they shouted.
I thought for a moment. I figured that since he was asking the question, the answer was probably something unexpected.
Note the older lady in front. (The one without phone in hand).
When this photo made the rounds of social media in 2015, the reaction was swift and conclusive: It was a sad illustration of society’s phone obsession. It showed our relentless need to capture every minute of life’s special moments.
Most small business owners find themselves thinking about surveying their customers or target market at some point. Some will use them to get customer feedback on products and/or services. Others will use them as a tool to start conversations with prospects and discover new selling opportunities.
Although most of my business focus is writing and editing web marketing copy, blog posts, newsletter articles and social media content, I do occasionally create or edit surveys for clients.