The Phone is Still King
Do you have to offer ALL of communication channels to prospective customers? Or can you just choose one or two?
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Do you have to offer ALL of communication channels to prospective customers? Or can you just choose one or two?
Stop trying to bend yourself (and your business) to be all things to all people. Instead, find your sweet spot.
A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google. It was a very pleasant morning of networking, croissants and marketing talk. And Meagan’s presentation was a good reminder that marketing fundamentals remain just […]
Many years ago, a client gave me a free ticket to attend a local health food expo. During one of the presentations, the speaker asked the crowd, “Who is McDonald’s biggest competitor?” and promised to give the first person with the right answer $50. A low rumble arose from the crowd as people tossed out […]
Many of us are familiar with this photo: Note the older lady in front. (The one without phone in hand). When this photo made the rounds of social media in 2015, the reaction was swift and conclusive: It was a sad illustration of society’s phone obsession. It showed our relentless need to capture every minute […]
How can you sell a beer—without mentioning its name? That was the challenge podcaster and marketer Terry O’Reilly put to his team of marketing writers when asked to create a campaign for a new beer in Portland, Maine.
Most small business owners find themselves thinking about surveying their customers or target market at some point. Some will use them to get customer feedback on products and/or services. Others will use them as a tool to start conversations with prospects and discover new selling opportunities. Although most of my business focus is writing and […]
When it comes to using social media for business, sometimes it helps to have an example to see how it can be done well. One of my favourite examples is Starbucks.