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The Phone is Still King

When was the last time you used the phone… to get transit directions? And I don’t mean texting or using an app! I mean actually placing a call and talking to a live agent.  The other morning, I was taking the bus from downtown to my home office.  I had been at an early- morning […]

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Posted: August 9, 2019 in: Copperplate News

That Guy in Shorts

The guy at the bus stop wears shorts every day. No matter what! I pass him in my car two or three days a week, when I drive my teenage son to school.  It’s not a long drive. Maybe 15 minutes at most, through some of Vancouver’s gently sloping, cherry tree lined streets. (Beautiful in […]

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Posted: June 25, 2019 in: Copperplate News

Takeaways from Google’s “Marketing in the Age of Assistance”

A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google.  It was a very pleasant morning of networking, croissants and marketing talk. And Meagan’s presentation was a good reminder that marketing fundamentals remain just […]

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Posted: March 27, 2019 in: Copperplate News

Who Are Your Business Competitors, Really?

Many years ago, a client gave me a free ticket to attend a local health food expo. During one of the presentations, the speaker asked the crowd, “Who is McDonald’s biggest competitor?” and promised to give the first person with the right answer $50. A low rumble arose from the crowd as people tossed out […]

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Posted: February 13, 2018 in: Business Strategy

Small Business Internet Marketing: Creating Surveys

Most small business owners find themselves thinking about surveying their customers or target market at some point. Some will use them to get customer feedback on products and/or services. Others will use them as a tool to start conversations with prospects and discover new selling opportunities. Although most of my business focus is writing and […]

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Posted: April 3, 2012 in: Content Marketing