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Ruminations

How to Create a Newsletter When You Have No Time

An opt-in newsletter can be a great way to establish or maintain relationships with clients and prospects. But as with all kinds of marketing, it does take time. Yet, it might take less time than you think if you repurpose your existing blog content in creative ways. Many of my clients use this approach. I […]

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Posted: May 14, 2014 in: Marketing Strategy

Newsletters, Blogs and Duplicate Content

I’ve been working with a client recently to create content for her newsletter and blog. For efficiency, we planned to repurpose her blog content in the newsletter. In other words, the newsletter would include a couple of blog post headlines and short excerpts with “read more” tags to take readers back to her website. But […]

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Posted: April 9, 2014 in: Marketing Strategy