Not all social media platforms are the same. In fact, each platform tends to attract a unique mix of users. Which presents a problem for marketers and business owners. You know you want a presence on social media—but which platform(s) should you choose? Because you have to pick. You can’t do them all—at least not well—unless […]
Recently, I attended parent-teacher meetings at my son’s middle school. If you have children in school, you already know the drill. You have a few minutes to sit down with each of your child’s teachers to see how he/she is doing and get the story behind the marks. And naturally, one of the teachers my […]
As a small business owner, I’ve very sympathetic to the many challenges of running a business. And I’m even more sympathetic to those in the B2C space, who have to try and keep “the masses” happy. So when I encounter poor service or a rude salesperson, I’m apt to let things go. But not always.
How can you sell a beer—without mentioning its name? That was the challenge podcaster and marketer Terry O’Reilly put to his team of marketing writers when asked to create a campaign for a new beer in Portland, Maine.
Having a blog on your business website is a great way to engage prospective clients, show your expertise and improve your search engine rankings. Although written text usually forms the heart of your blog post, it’s a good idea to include images as well. A blog post looks less visually overwhelming and more professional when […]
If you’re looking for small business marketing ideas, sometimes you need look no further than your mailbox. I know, I know. Direct mail marketing sounds so… yesterday. It’s become the AMC Pacer to the Ford Mustang of social media and Internet marketing. But, like all marketing, there’s doing it; and then there’s doing it well. […]
I recently placed an order for business cards. Yes, paper business cards. One thousand of them, to be precise. I have business cards from a few years back, but I wanted to get new ones that reflect my new website design. My inital plan was to go cheap. Simply throw on my new logo, some […]