Not all social media platforms are the same. In fact, each platform tends to attract a unique mix of users.
Which presents a problem for marketers and business owners. You know you want a presence on social media—but which platform(s) should you choose?
Because you have to pick. You can’t do them all—at least not well—unless you have significant resources behind you. Which is why most small businesses choose to have a presence on only two or three platforms.
Recently, I attended parent-teacher meetings at my son’s middle school.
If you have children in school, you already know the drill. You have a few minutes to sit down with each of your child’s teachers to see how he/she is doing and get the story behind the marks.
And naturally, one of the teachers my husband and I met with was my son’s math teacher.
As a small business owner, I’ve very sympathetic to the many challenges of running a business. And I’m even more sympathetic to those in the B2C space, who have to try and keep “the masses” happy.
So when I encounter poor service or a rude salesperson, I’m apt to let things go.
But not always.
How can you sell a beer—without mentioning its name?
That was the challenge podcaster and marketer Terry O’Reilly put to his team of marketing writers when asked to create a campaign for a new beer in Portland, Maine.
Having a blog on your business website is a great way to engage prospective clients, show your expertise and improve your search engine rankings. Although written text usually forms the heart of your blog post, it’s a good idea to include images as well. A blog post looks less visually overwhelming and more professional when accompanied by an image, as opposed to pages filled with nothing but text.
So the question is where do you get these images? It’s tempting to just download them from the Internet – but don’t. Most images on the Internet are subject to copyright. (Yes, even those not specifically labeled as such.) If you use an image subject to copyright, you could find yourself on the receiving end of costly legal action.
If you’re looking for small business marketing ideas, sometimes you need look no further than your mailbox.
I know, I know. Direct mail marketing sounds so… yesterday. It’s become the AMC Pacer to the Ford Mustang of social media and Internet marketing. But, like all marketing, there’s doing it; and then there’s doing it well.
I recently received a direct mail marketing postcard from local Vancouver realtor Marty Pospischil – and I think it’s brilliant. I know Marty personally from my children’s school. He’s a big supporter of our community and a nice guy to boot.
I recently placed an order for business cards. Yes, paper business cards. One thousand of them, to be precise. I have business cards from a few years back, but I wanted to get new ones that reflect my new website design.
My inital plan was to go cheap. Simply throw on my new logo, some basic information and order them online as I did my first ones. Simple. Done.