How Fortune 500 Companies Use Blogs and Social Media

In a recent post, I provided some statistics on corporate use of social media.

I wanted to add to the pile of stats with this University of Massachusetts study on blogging and social media.

In this study, researchers examined the blog and social media presence of companies on the Fortune 500 list for 2018.

(Fortune magazine compiles a list of the top 500 companies by revenue every year—as it has done for the past 64 years.)

Fortune 500 companies blogs and social media

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Which Social Media Platforms Should Your Business Be On?

Not all social media platforms are the same. In fact, each platform tends to attract a unique mix of users.

Which presents a problem for marketers and business owners. You know you want a presence on social media—but which platform(s) should you choose?

Because you have to pick. You can’t do them all—at least not well—unless you have significant resources behind you. Which is why most small businesses choose to have a presence on only two or three platforms.

Social media platforms

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A Few Social Media Marketing Tips From the Street

Social media marketing sounds simpler than it is. Often, questions only come up once you get into it.

Over the years, I’ve accumulated a few social media tips that have helped me immensely. Today, I’m happy to share them with you.

(And yes, I’ll admit my own social media accounts are less than stellar. My excuse is that my best efforts go into my client accounts—which is true. Classic “shoemaker needs new shoes” behavior.)

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