In a recent post, I provided some statistics on corporate use of social media. I wanted to add to the pile of stats with this University of Massachusetts study on blogging and social media. In this study, researchers examined the blog and social media presence of companies on the Fortune 500 list for 2018. (Fortune […]
Not all social media platforms are the same. In fact, each platform tends to attract a unique mix of users. Which presents a problem for marketers and business owners. You know you want a presence on social media—but which platform(s) should you choose? Because you have to pick. You can’t do them all—at least not well—unless […]
Social media marketing sounds simpler than it is. Often, questions only come up once you get into it. Over the years, I’ve accumulated a few social media tips that have helped me immensely. Today, I’m happy to share them with you. (And yes, I’ll admit my own social media accounts are less than stellar. My […]
When it comes to using social media for business, sometimes it helps to have an example to see how it can be done well. One of my favourite examples is Starbucks.