A critical part of inbound marketing is posting new, engaging content to your site on a regular basis to drive traffic and interest. And one of the best ways to do that is with a blog.
Well-written blogs can help you not only with search engine rankings, but also demonstrate your expertise and instill confidence in clients and prospects.
I strive to give you the ultimate in flexibility with your blog post content by structuring the creation process around your needs and preferences.
1. You like blog post writing but don’t want to fuss with editing or software
I can take your rough draft and transform it into an optimized quality blog post, while still maintaining your unique voice and perspective.
2. You have good blog post ideas but don’t have time to write them
I can either interview you to explore your ideas or you could send me a brief written description with a relevant link or two.
3. You would prefer to delegate the whole process
I can do some research and generate some topic ideas to run by you. Once approved, I’ll do more research to write a post that’s geared to your target audience.
Regardless of which process you choose, you’ll have ample opportunity to review the content and provide feedback.
Management of your CMS system
In addition, I can assume management of your CMS system if you want. You and your staff will no longer have the hassle of uploading text or selecting suitable images to accompany your content.
I’ve worked with many of these systems, including WordPress, HubSpot, Emma and Squarespace, to name a few.
And because I use these systems all the time, I can often perform the work more efficiently (and with a more polished result) than a staff member who only logs in a couple times a month.
Contact me if you’d like to learn more about how I can help with your web content marketing.