How to Create a Newsletter When You Have No Time

An opt-in newsletter can be a great way to establish or maintain relationships with clients and prospects. But as with all kinds of marketing, it does take time. Yet, it might take less time than you think if you repurpose your existing blog content in creative ways.

Many of my clients use this approach. I help them create content for their business blog, and then we repurpose this content for their newsletter.

But what if you’re going through an exceptionally busy period, and you haven’t created any new blog content recently?

The answer is to work with the blog content you already have, even if it was published weeks, months or even years ago.

How do you do it? Create a newsletter theme and set the context.

Create a Theme

You can create a newsletter theme around just about anything. Here are just a few ideas:

1. Favourite Posts

Do you have a few favourite blog posts you reference again and again? Maybe posts that were overlooked when originally published or have become more significant with time? You can pull these together and build your newsletter around them.

2. Most Popular Posts

Are some of your blog posts more popular than others? Have some been viewed and/or linked to more often? Select the most popular ones and put them in a “our most popular posts” newsletter.

3. One Topic; Multiple Angles

Do you get a lot of questions on a particular topic? A topic you’ve covered from multiple angles in your blog? Pull these related posts together and build your newsletter around them.

Set the Context

Because you’re repurposing posts you’ve published weeks, months or maybe even years ago, it’s important to set the context. Indicate when each post was published, what, if anything, has changed since then and why it’s important today.

Still have no time to write content for your business blog or newsletter? Contact me for a no-obligation quote for content writing or editing.