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Strategies for Getting More Enterprise Case Studies: Overcoming Common Hurdles

Large companies understand the pivotal role their enterprise case studies play in empowering their sales and marketing teams. They provide tangible proof of their problem-solving prowess for customers. Recent research underscores this, revealing that all of the top fifty SaaS companies feature customer case studies on their websites, averaging around 130 case studies per company. […]

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Posted: April 11, 2024 in: Customer success stories

Unlocking Case Study Buy-in: A Guide for Success

Securing case study buy-in can feel like you’re navigating a maze of obstacles. While crafting compelling content and finding the bandwidth within your organization are undoubtedly challenges, the initial hurdle lies in getting that crucial “yes” from both your internal stakeholders and your customers. Gaining External Buy-in When customers hesitate to participate in case studies, […]

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Posted: March 1, 2024 in: Customer success stories

How to Get Great Testimonial Quotes for Your Case Studies

Getting great testimonial quotes for your case studies can mean the difference between a captivating narrative and a forgettable story. Picture this: someone you know shares, “I stumbled upon this revolutionary carpet cleaning product. It’s affordable and tackles even the toughest stains.” That’s a solid story, right there. It addresses the problem (the tough stains) […]

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Posted: February 23, 2024 in: Customer success stories

Ready, Fire, Aim

Often, doing something adequately is the first step in doing something really, really well. And it’s a whole lot better than not doing anything at all.

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Posted: December 15, 2020 in: Marketing Strategy