Business Blog Writing and Editing: How Does It Work?

One service I provide to clients is business blog ghostwriting and editing. Although most small business owners are relieved to pass this onerous task to someone else, some can’t conceive of anyone (even a professional copywriter) writing their posts.

To help allay any fears or concerns, I’ve outlined below how the process works.

Blog Post Ghostwriting

For some clients, I write blog posts from scratch, including coming up with topics. To do this, I need to know your target audience and main objectives. Are you blogging to get new leads? Increase engagement? Show your expertise? Improve search engine rankings or some other reason?

We can also talk about the blog post “mix” you’d like. What percentage of your posts should be industry news? Company news? Promotional material? How tos?

Through research, I come up with possible blog post topics, and you let me know which ones you like.

I then write a draft and submit it to you for approval. You’ll have the opportunity to make further additions and revisions if you want. I’ll then review the post for errors and submit the final version to you for uploading. (Some clients also have me upload and schedule posts in their CMS system.)

Blog Post Editing

If the topic is particularly technical or if you enjoy writing (but not editing), then I can edit your writing. Edits can be as simple as catching typos or more substantive changes such as adding/removing paragraphs, fixing transitions, identifying missing elements and removing off-topic sentences.

I have clients who have interesting and insightful things to say but don’t have the time, patience or expertise to create finished blog posts. I take their rough drafts and make them logical, easy to read and grammatically correct – while maintaining their unique voice.

If you’re interested in having a professional copywriter help you with your blog posts, contact me.