The Power of Visual Communication: A New York Times Example
How written copy and graphics can work together to bring ideas and concepts to life.
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How written copy and graphics can work together to bring ideas and concepts to life.
Most writers get comfortable with one or two types of headlines and stick to them. Here are some new ones you should test.
Recently, I’ve been writing a number of case studies for one of my clients. This client is a business coach who delivers high quality, personalized training programs to new and established freelance writers. As with many entrepreneurs, he’s been so busy building his business and putting together his team that he hasn’t had time to […]
Recently, I was working with a company that manufacturers and sells health supplements nationally. I was revising its existing web content and writing some blog posts on its behalf. When I reviewed the company’s site, I was excited to see that had some amazing user testimonials. Some of the testimonials were first-person written accounts. Some […]
You’re probably already familiar with lead magnets—even if you’re not familiar with the term. Basically, lead magnets are those free download offers (e.g. a report, worksheet, etc.) that you get in exchange for sharing your email address. For many small businesses, lead magnets are a useful tool for generating leads. They help you identify prospects […]
I always recommend that my clients keep a list of all their marketing articles, such as newsletter articles, blog posts and guest posts. This isn’t an onerous task when done from the outset. But even if they’ve accumulated several years of posts, it doesn’t take much time to compile a list. Then, as I write […]
At a recent marketing event, I got to chatting with one of the guest speakers. He asked about the kind of work I do and the types of clients I serve. After explaining that I create marketing content for small to medium size businesses, he asked whether I ever struggle with writers’ block. I thought […]
Social media marketing sounds simpler than it is. Often, questions only come up once you get into it. Over the years, I’ve accumulated a few social media tips that have helped me immensely. Today, I’m happy to share them with you. (And yes, I’ll admit my own social media accounts are less than stellar. My […]
You’ve been working hard on your content marketing. And you’ve seen some results. You’re getting decent traffic on your website. And your top handful of posts are especially popular. But your newsletter isn’t performing as well as you’d hoped and subscriber numbers remain low. Which is bad—because your newsletter is your best means of nurturing […]
We’re all human. Mistakes happen. Even in your (gulp!) email newsletter. Fortunately, you CAN take steps to reduce the odds of errors happening (more on this in a moment). But even with your best efforts, errors can still go undetected. So what do you do when you get the dreaded call, email or tweet: “BTW, […]