How can you sell a beer—without mentioning its name? That was the challenge podcaster and marketer Terry O’Reilly put to his team of marketing writers when asked to create a campaign for a new beer in Portland, Maine.
Over the past few years, I’ve been in the privileged position of being able to pick and choose my content marketing projects—at least to some extent. It’s been a nice progression from when I first launched my business, when I said “yes” to almost any project that came my way. So how do I decide […]
Big news hit the world of organic search and online advertising recently when Google decided it would no longer display paid text ads on the right side of search engine result pages for desktop users worldwide. One of the first to break the news was The Media Image. In the course of doing some testing […]
I’m excited to announce I recently completed an Associate Certificate in Marketing Management (with a marketing communications focus) at the British Columbia Institute of Technology.
If you’re a small business owner and looking for insight into B.C. companies, then you need Business in Vancouver’s Book of Lists.
I had the great pleasure of attending an event at the Vancouver Writers Fest yesterday. The speaker was Deborah Ellis, who has written a number of books based on interviews with children and youth in Canada and around the world. It was fascinating and moving to hear the stories of these young people, many of […]
A couple weeks ago, Google announced that they’ve implemented a new search algorithm (called “Hummingbird”). According to Google, the new algorithm will return more relevant search results, especially when using conversational search. Conversational searches use natural language (often phrased as questions) instead of a string of terms, e.g. “How tall is Stephen Harper” versus “Stephen […]
I recently had the pleasure of attending Small Business BC’s INSPIRE at Vancouver’s Science World. The event featured a panel of successful entrepreneurs, including Wendy Lisogar-Cocchia, Matt Young, Bob Rennie and John Fluevog. It was gratifying to hear how community and philanthropy inspire their success as much as (if not more than) their business activities.
I was walking down the street the other day (okay, maybe a month or so ago) and paused to read the following sign posted on the door of a local sushi restaurant.