No one likes it when their biggest client decides “to go in a different direction.” So take steps to prevent it when you can — and prepare for it when you can’t.
When was the last time you used the phone… to get transit directions? And I don’t mean texting or using an app! I mean actually placing a call and talking to a live agent. The other morning, I was taking the bus from downtown to my home office. I had been at an early- morning […]
I’m a bad cat mom. My daughter informed me of this yesterday when she opened her closet doors after returning from school… and the cat strolled out. Since I work from my home office, I’m technically in charge of the cat during work hours. This isn’t a big responsibility. I merely give her food and […]
The guy at the bus stop wears shorts every day. No matter what! I pass him in my car two or three days a week, when I drive my teenage son to school. It’s not a long drive. Maybe 15 minutes at most, through some of Vancouver’s gently sloping, cherry tree lined streets. (Beautiful in […]
A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google. It was a very pleasant morning of networking, croissants and marketing talk. And Meagan’s presentation was a good reminder that marketing fundamentals remain just […]
I attended the Art of Leadership for Women conference at the Vancouver Convention Centre in June. It was a real treat to gather with so many other women professionals (and a few men!) to see what the slate of speakers would say about leadership. The headliner was Arianna Huffington, who was great. She spoke for […]
Every summer, Vancouver is host to the not-for-profit, professional Shakespeare Festival known as Bard on the Beach. Bard on the Beach stages productions in two large tents on the Vancouver waterfront. Productions include Shakespeare plays, related dramas and special events. The shows typically run from June to September. A couple of nights ago, my family and […]
In case you somehow missed it, the GDPR took effect as of yesterday, May 25, 2018. As you likely already know, the GDPR (i.e. the General Data Protection Regulation) is an EU regulation that brings greater data privacy protection to EU citizens. But the GDPR doesn’t just apply to businesses within the EU. It also […]
Many of us are familiar with this photo: Note the older lady in front. (The one without phone in hand). When this photo made the rounds of social media in 2015, the reaction was swift and conclusive: It was a sad illustration of society’s phone obsession. It showed our relentless need to capture every minute […]
How can you sell a beer—without mentioning its name? That was the challenge podcaster and marketer Terry O’Reilly put to his team of marketing writers when asked to create a campaign for a new beer in Portland, Maine.