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Copperplate News

The Phone is Still King

When was the last time you used the phone… to get transit directions? And I don’t mean texting or using an app! I mean actually placing a call and talking to a live agent.  The other morning, I was taking the bus from downtown to my home office.  I had been at an early- morning […]

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Posted: August 9, 2019 in: Copperplate News

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How to NOT Be Forgotten

I’m a bad cat mom.  My daughter informed me of this yesterday when she opened her closet doors after returning from school… and the cat strolled out. Since I work from my home office, I’m technically in charge of the cat during work hours.  This isn’t a big responsibility. I merely give her food and […]

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Posted: July 9, 2019 in: Copperplate News

That Guy in Shorts

The guy at the bus stop wears shorts every day. No matter what! I pass him in my car two or three days a week, when I drive my teenage son to school.  It’s not a long drive. Maybe 15 minutes at most, through some of Vancouver’s gently sloping, cherry tree lined streets. (Beautiful in […]

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Posted: June 25, 2019 in: Copperplate News

Takeaways from Google’s “Marketing in the Age of Assistance”

A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google.  It was a very pleasant morning of networking, croissants and marketing talk. And Meagan’s presentation was a good reminder that marketing fundamentals remain just […]

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Posted: March 27, 2019 in: Copperplate News

Time Management for Marketers … With Laura Vanderkam

I attended the Art of Leadership for Women conference at the Vancouver Convention Centre in June. It was a real treat to gather with so many other women professionals (and a few men!) to see what the slate of speakers would say about leadership. The headliner was Arianna Huffington, who was great. She spoke for […]

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Posted: September 25, 2018 in: Copperplate News

What This Shakespeare Play Can Teach You About Creativity—and Marketing

Every summer, Vancouver is host to the not-for-profit, professional Shakespeare Festival known as Bard on the Beach. Bard on the Beach stages productions in two large tents on the Vancouver waterfront. Productions include Shakespeare plays, related dramas and special events. The shows typically run from June to September. A couple of nights ago, my family and […]

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Posted: August 22, 2018 in: Copperplate News

The GDPR is Now in Effect!

In case you somehow missed it, the GDPR took effect as of yesterday, May 25, 2018. As you likely already know, the GDPR (i.e. the General Data Protection Regulation) is an EU regulation that brings greater data privacy protection to EU citizens. But the GDPR doesn’t just apply to businesses within the EU. It also […]

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Posted: May 26, 2018 in: Copperplate News