No one likes it when their biggest client decides “to go in a different direction.” So take steps to prevent it when you can — and prepare for it when you can’t.
The Phone is Still King
When was the last time you used the phone… to get transit directions? And I don’t mean texting or using an app! I mean actually placing a call and talking to a live agent. The other morning, I was taking the bus from downtown to my home office. I had been at an early- morning […]
How to NOT Be Forgotten
I’m a bad cat mom. My daughter informed me of this yesterday when she opened her closet doors after returning from school… and the cat strolled out. Since I work from my home office, I’m technically in charge of the cat during work hours. This isn’t a big responsibility. I merely give her food and […]
That Guy in Shorts
The guy at the bus stop wears shorts every day. No matter what! I pass him in my car two or three days a week, when I drive my teenage son to school. It’s not a long drive. Maybe 15 minutes at most, through some of Vancouver’s gently sloping, cherry tree lined streets. (Beautiful in […]
Takeaways from Google’s “Marketing in the Age of Assistance”
A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google. It was a very pleasant morning of networking, croissants and marketing talk. And Meagan’s presentation was a good reminder that marketing fundamentals remain just […]
Top 6 Podcasts for Business Owners and Marketers
I’m addicted to podcasts. It’s true! I’ll happily listen to them any chance I get, whether it’s walking, driving, making dinner or folding laundry. I listen to a wide variety of podcasts (with a slight bias towards movie reviews and comedy), I have a number of business podcasts in my regular rotation. In this post, […]
Get Your Marketing Content Out of Your Brain and Onto the Page
When business owners or marketers haven’t worked with an outside writer before, they’ll often ask how I—as an “outsider”—can get their marketing content and ideas out of their brains and onto the page. It’s a good question! In fact, there are a number of ways to do it, depending your preferences and the type of […]
Time Management for Marketers … With Laura Vanderkam
I attended the Art of Leadership for Women conference at the Vancouver Convention Centre in June. It was a real treat to gather with so many other women professionals (and a few men!) to see what the slate of speakers would say about leadership. The headliner was Arianna Huffington, who was great. She spoke for […]
What This Shakespeare Play Can Teach You About Creativity—and Marketing
Every summer, Vancouver is host to the not-for-profit, professional Shakespeare Festival known as Bard on the Beach. Bard on the Beach stages productions in two large tents on the Vancouver waterfront. Productions include Shakespeare plays, related dramas and special events. The shows typically run from June to September. A couple of nights ago, my family and […]
The GDPR is Now in Effect!
In case you somehow missed it, the GDPR took effect as of yesterday, May 25, 2018. As you likely already know, the GDPR (i.e. the General Data Protection Regulation) is an EU regulation that brings greater data privacy protection to EU citizens. But the GDPR doesn’t just apply to businesses within the EU. It also […]