That Guy in Shorts

The guy at the bus stop wears shorts every day. No matter what! I pass him in my car two or three days a week, when I drive my teenage son to school.  It’s not a long drive. Maybe 15 minutes at most, through some of Vancouver’s gently sloping, cherry tree lined streets. (Beautiful in […]

Takeaways from Google’s “Marketing in the Age of Assistance”

A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google.  It was a very pleasant morning of networking, croissants and marketing talk. And Meagan’s presentation was a good reminder that marketing fundamentals remain just […]

What This Shakespeare Play Can Teach You About Creativity—and Marketing

Every summer, Vancouver is host to the not-for-profit, professional Shakespeare Festival known as Bard on the Beach. Bard on the Beach stages productions in two large tents on the Vancouver waterfront. Productions include Shakespeare plays, related dramas and special events. The shows typically run from June to September. A couple of nights ago, my family and […]

The GDPR is Now in Effect!

In case you somehow missed it, the GDPR took effect as of yesterday, May 25, 2018. As you likely already know, the GDPR (i.e. the General Data Protection Regulation) is an EU regulation that brings greater data privacy protection to EU citizens. But the GDPR doesn’t just apply to businesses within the EU. It also […]