I’m a bad cat mom.
My daughter informed me of this yesterday when she opened her closet doors after returning from school… and the cat strolled out.
Since I work from my home office, I’m technically in charge of the cat during work hours.
This isn’t a big responsibility. I merely give her food and scratch her ears when she wants attention.
But mostly, she sleeps in a chair in the living room. And I don’t see much of her until the kids come home.
But on this particular day, the cleaners had come by to clean the house.
And whenever they appear, the cat makes a run for it.
This time, the cat decided to hide in my daughter’s closet—and then got stuck there when the cleaners closed the doors.
The cat was none the worse for wear. But I was surprised I hadn’t even noticed that she was gone.
This got me thinking about the importance on staying on people’s radar — especially when it comes to prospective clients.
How to Stay on Your Prospective Clients’ Radar
Just like our poor cat, it’s easy to be forgotten. After all, everyone’s extra busy these days.
Yet staying on the radar of prospective clients is important.
Most people won’t be ready to “buy” when you first approach them. It could take months or years before they’re willing to take the next step.
And unless you stay on their radar, they won’t think of you when the time comes.
So here are three ways to do it:
1. Have an email newsletter
An email newsletter is a great way to stay in touch with past, current and prospective clients.
These newsletters don’t have to be promotional. In fact, they SHOULDN’T be primarily promotional. Put the focus on delivering value to your subscribers by sharing industry news, tips, etc.
Newsletters don’t have to be a big production. Often, you can repurpose existing content from your blog or guest written articles.
If you don’t have that kind of content to share, you can provide summaries and links to media content instead.
2. Be active on social media
Again, this doesn’t have to be a huge amount of work. Simply log into your social media accounts a few times a week and spend some time “liking” and commenting on posts.
And if you have your own content to share, you can do that here too.
3. Send a few “stay-in-touch” emails
Nothing beats a short, personalized email to rejuvenate existing connections. All you have to do is say “hello” and share some info of value.
This could be a article, video or podcast that you thought they might find interesting. (It doesn’t even have to be your own content!)
Alternatively, you can simply say “congrats” for something you’ve learned about their company (e.g. product launch, new hire, company acquisition, etc.).
You don’t have to do this often. And you want to be genuine in how you do it. But you’d be amazed at how much work it can drum up.
Don’t Be Forgotten in the Closet
Take a lesson from my cat. If you’re too quiet, people will forget about you.
Keep top of mind (in a genuine, non-sales-y way) using some or all of the methods mentioned above.
Then, when they’re ready to buy, they’ll think of you.
And you won’t be forgotten in the closet.