SEO and Google’s New Hummingbird Algorithm

A couple weeks ago, Google announced that they’ve implemented a new search algorithm (called “Hummingbird”). According to Google, the new algorithm will return more relevant search results, especially when using conversational search. Conversational searches use natural language (often phrased as questions) instead of a string of terms, e.g. “How tall is Stephen Harper” versus “Stephen Harper height.”

While business owners tend to worry about SEO every time Google announces an algorithm change, there’s no reason to think your search engine ranking will decline—as long as you’re creating content that’s of value to prospects and customers. And that’s what we should all be doing anyway.

For more on Hummingbird, check out “What does Google’s Hummingbird Update Mean for Your SEO Efforts? Nothing” in Forbes and “FAQ: All About the New Google “Hummingbird” Algorithm” in Search Engine Land.

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