Most of you may already know the benefits of optimizing your website content for search engines (also known as search engine optimization, or SEO content writing). But how do you go about choosing keywords for SEO content? Usually, selecting keywords is a three-step process. The first step is for you, the client, to come up […]
Not too long ago, I was involved in a web copywriting project with a large marketing firm. It was fascinating to be a part of such a large web design and copywriting project. Most of my projects involve anywhere from 5 to 20 or maybe occasionally 30 pages of web copy. This particular project involves […]
Having a blog on your business website is a great way to engage prospective clients, show your expertise and improve your search engine rankings. Although written text usually forms the heart of your blog post, it’s a good idea to include images as well. A blog post looks less visually overwhelming and more professional when […]
Sometimes even the smallest punctuation marks can make a big difference when writing copy for the web or elsewhere. Over the summer, I had the pleasure of visiting a small town in the Kootenay Rockies and happened upon this sign outside the local grocery store:
If you’re looking for small business marketing ideas, sometimes you need look no further than your mailbox. I know, I know. Direct mail marketing sounds so… yesterday. It’s become the AMC Pacer to the Ford Mustang of social media and Internet marketing. But, like all marketing, there’s doing it; and then there’s doing it well. […]
I recently placed an order for business cards. Yes, paper business cards. One thousand of them, to be precise. I have business cards from a few years back, but I wanted to get new ones that reflect my new website design. My inital plan was to go cheap. Simply throw on my new logo, some […]
When copywriting for the web, I divide my time between writing and editing. I like having a mix of both, but sometimes I feel like I have a dual personality. My writing style is non-linear and spontaneous. All I need is a laptop or even just pen and paper to get started. My editing style […]
You might not think of white papers as part of web writing services, but in fact most businesses post their white papers on their website, often as a downloadable PDF. And why not? White papers are a great way to educate prospects and new customers about common industry problems and your company’s solution. They’re also […]
Most small business owners find themselves thinking about surveying their customers or target market at some point. Some will use them to get customer feedback on products and/or services. Others will use them as a tool to start conversations with prospects and discover new selling opportunities. Although most of my business focus is writing and […]
When I write web content for clients, one of the many things we discuss is tone. How do they want their marketing copy to sound and feel? Formal, like a political science professor, or informal, like your daughter’s 16-year old friends? Or something in between? Nine times of out ten, when I ask clients for […]