Let’s talk about your content marketing! (604) 657-0867 [email protected]


Swing Your Arms to Jump

I’d forgotten how to jump. 

You know… that swift movement where you push off with your legs and propel yourself into the air. 

Sounds silly, I know. 

But I probably hadn’t jumped up (or on, or over) anything since high school. 

And I’d forgotten how to do it.

I came to this realization during an Orangetheory Fitness class while attempting a burpee bench jump. 

It’s supposed to look something like this:


(Thanks to The Active Traveler Network for demonstrating.)

I struggled to make that jump back onto the bench. 

But after some experimentation, I realized what was missing.

It was my arms. 

Turns out, swinging your arms helps tremendously when you’re trying to jump. 

I might have known this intuitively in my youth, but in the intervening years I’d somehow forgotten. 

And that got me thinking about how even small tweaks can make a difference in performance — both at the gym and in your business. 

3 Small Changes That Can Have a Big Impact on Your Business

Sometimes even small changes can have a big impact on your business. Here are three examples:

1. Pick only ONE or TWO marketing channels 

It’s easy to get enthusiastic about all the available marketing channels and platforms. 

But it’s a mistake to try and establish a presence on them all. 

Instead, just pick one or two (or three at most). Think about which platforms your customers are using and make them your priority. 

Otherwise, you’ll dilute your efforts and get frustrated. 

2. Repurpose your content

Many business owners make the mistake of creating a piece of content and then only using it once. 

But a good piece of content can be repackaged and repurposedfor use multiple times across different channels and platforms. 

You can break it up into smaller chunks and share on social media. You can combine smaller pieces to create an ebook. You can use a blog post to create a video. And so on. 

It’s an easy way to get more bang for your content buck. 

3. Involve other members of your team in content creation

As a business owner, you might feel that you have to be the sole creator of your marketing content. 

Not so. You can often share the load with other people on your team. 

One of my clients does this very successfully. When she’s tapped out on content ideas (or short on time), she’ll assign a topic to one of her team members or ask everyone to contribute to a collaborate article. 

And I pull all of these ideas together (through interviews and notes) to write up the article.

This small change will not only lighten your burden, but it will also bring more depth and expertise to the content you’re sharing. 

Changes Don’t Have to Be Big to Be Effective

Often, lasting improvements come incrementally, instead of all at once — whether it’s your business or your health. 

So don’t underestimate the impact that even small changes can have on your business.

And don’t forget to swing your arms when you jump!

Posted: January 29, 2020 in: Marketing Strategy

Comments are closed.