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How Fortune 500 Companies Use Blogs and Social Media

In a recent post, I provided some statistics on corporate use of social media. I wanted to add to the pile of stats with this University of Massachusetts study on blogging and social media. In this study, researchers examined the blog and social media presence of companies on the Fortune 500 list for 2018. (Fortune […]

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Posted: December 22, 2018 in: Marketing Strategy

Business Blog Writing and Editing: How Does It Work?

One service I provide to clients is business blog ghostwriting and editing. Although most small business owners are relieved to pass this onerous task to someone else, some can’t conceive of anyone (even a professional copywriter) writing their posts. To help allay any fears or concerns, I’ve outlined below how the process works.

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Posted: July 8, 2013 in: Content Marketing

Business Blog Writing Checklist

A business blog is a great way to engage clients and prospects and, done correctly, improve your search engine rankings. Here’s a handy checklist to make sure each of your blog posts is doing everything it can for your business.

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Posted: February 28, 2012 in: Content Marketing