Client testimonials are an important part of building trust and demonstrating expertise to existing and future customers.
But how do you get them? Especially when all your clients are super busy?
One of my clients recently faced this challenge. He’s a consultant in the enterprise software space, with an emphasis on financials and accounting.
He’s recently narrowed his market to focus to nonprofits and social service agencies.
Rather than ask these customers to write something up for him, we decided to use a different process.Continue reading