Client testimonials are an important part of building trust and demonstrating expertise to existing and future customers. But how do you get them? Especially when all your clients are super busy? One of my clients recently faced this challenge. He’s a consultant in the enterprise software space, with an emphasis on financials and accounting. He’s […]
I’m addicted to podcasts. It’s true! I’ll happily listen to them any chance I get, whether it’s walking, driving, making dinner or folding laundry. I listen to a wide variety of podcasts (with a slight bias towards movie reviews and comedy), I have a number of business podcasts in my regular rotation. In this post, […]
Recently, I attended parent-teacher meetings at my son’s middle school. If you have children in school, you already know the drill. You have a few minutes to sit down with each of your child’s teachers to see how he/she is doing and get the story behind the marks. And naturally, one of the teachers my […]
Many years ago, a client gave me a free ticket to attend a local health food expo. During one of the presentations, the speaker asked the crowd, “Who is McDonald’s biggest competitor?” and promised to give the first person with the right answer $50. A low rumble arose from the crowd as people tossed out […]
As a small business owner, I’ve very sympathetic to the many challenges of running a business. And I’m even more sympathetic to those in the B2C space, who have to try and keep “the masses” happy. So when I encounter poor service or a rude salesperson, I’m apt to let things go. But not always.
In the push to expand their online presence, it seems more and more organizations want to use Wikipedia as part of their business marketing. But before you rush to create a Wikipedia entry for your business, you need to ask yourself a few questions: