Over the past few years, I’ve been in the privileged position of being able to pick and choose my content marketing projects—at least to some extent. It’s been a nice progression from when I first launched my business, when I said “yes” to almost any project that came my way. So how do I decide […]
Big news hit the world of organic search and online advertising recently when Google decided it would no longer display paid text ads on the right side of search engine result pages for desktop users worldwide. One of the first to break the news was The Media Image. In the course of doing some testing […]
I’m excited to announce I recently completed an Associate Certificate in Marketing Management (with a marketing communications focus) at the British Columbia Institute of Technology.
We’re all human. Mistakes happen. Even in your (gulp!) email newsletter. Fortunately, you CAN take steps to reduce the odds of errors happening (more on this in a moment). But even with your best efforts, errors can still go undetected. So what do you do when you get the dreaded call, email or tweet: “BTW, […]
While most of my time these days is spent writing and editing web pages, blog posts, newsletters and short ebooks, I still occasionally get the opportunity to write landing pages for clients. Which is great, because landing pages are fun to write, and I enjoy the thoughtful analysis that goes into them. And while web […]
If you’re optimizing your website for search, then you should make use of all the white hat SEO methods you can. One method clients sometimes overlook is image optimization. Image optimization only takes a moment (although, truthfully, optimizing all images on an image-heavy website can take some time). But regardless of whether you have a […]
On April 22nd, Google implemented its announced algorithm change that favours mobile friendly websites. This means mobile friendly websites (i.e. sites that display well on mobile devices) will have an advantage over non-friendly websites when it comes to search engine results.
I often get inquiries from business owners who don’t have the time, expertise or marketing staff to write their own marketing content. And sometimes, after talking to a professional content writer, business owners will ultimately decide to go it alone and either write the content themselves or assign it to a staff member. While I […]
An opt-in newsletter can be a great way to establish or maintain relationships with clients and prospects. But as with all kinds of marketing, it does take time. Yet, it might take less time than you think if you repurpose your existing blog content in creative ways. Many of my clients use this approach. I […]
I’ve been working with a client recently to create content for her newsletter and blog. For efficiency, we planned to repurpose her blog content in the newsletter. In other words, the newsletter would include a couple of blog post headlines and short excerpts with “read more” tags to take readers back to her website. But […]