The list of content marketing platforms continues to grow. And one newish platform I’ve been testing out recently on behalf of a client is LinkedIn Publisher. As you know, for a long time LinkedIn has allowed users to share “updates” and links with people they’re connected to. Similar to Facebook and most other social media […]
It takes time to create marketing content. So when you (or your marketing team) have time to hash out some content, you want to get as much value from it as possible. And for most businesses, that means reusing content in multiple places. Here are just a few of the many ways you can repurpose […]
I often get inquiries from business owners who don’t have the time, expertise or marketing staff to write their own marketing content. And sometimes, after talking to a professional content writer, business owners will ultimately decide to go it alone and either write the content themselves or assign it to a staff member. While I […]
An opt-in newsletter can be a great way to establish or maintain relationships with clients and prospects. But as with all kinds of marketing, it does take time. Yet, it might take less time than you think if you repurpose your existing blog content in creative ways. Many of my clients use this approach. I […]
I’ve been working with a client recently to create content for her newsletter and blog. For efficiency, we planned to repurpose her blog content in the newsletter. In other words, the newsletter would include a couple of blog post headlines and short excerpts with “read more” tags to take readers back to her website. But […]
I recently wrote a case study for a client to help with her small business Internet marketing. In the process, she and I came across some great resources, and I’ve put together a few case study writing tips:
Recently, I spoke with a prospect who’s ready to revamp her business website. She engaged a company to conduct a SEO keyword analysis and make recommendations for her new site. With the report in hand, she’s now working with a designer to develop a site map and design for her new site. We connected to […]
There are plenty of ways to market your small business online, such as social media, email newsletters and video. But when it comes to small business Internet marketing, your website (preferably with an accompanying blog) should form the foundation of your marketing mix. If you have a website with crummy content, it can quickly undermine […]
I have lots of clients from out of town. In fact, most of my clients are not only out of town but WAY out of town. Most of them find me (or I find them) through my website, social media or referrals. People ask how I can meet the needs of clients as far away […]
Are you thinking of hiring a professional web copywriter? If so, congratulations! A good copywriter can generate more website traffic and more conversions while making life a lot easier. Before hiring a professional web copywriter, here are some questions to ask.