If you’re optimizing your website for search, then you should make use of all the white hat SEO methods you can. One method clients sometimes overlook is image optimization. Image optimization only takes a moment (although, truthfully, optimizing all images on an image-heavy website can take some time). But regardless of whether you have a […]
A couple weeks ago, Google announced that they’ve implemented a new search algorithm (called “Hummingbird”). According to Google, the new algorithm will return more relevant search results, especially when using conversational search. Conversational searches use natural language (often phrased as questions) instead of a string of terms, e.g. “How tall is Stephen Harper” versus “Stephen […]
Most of you may already know the benefits of optimizing your website content for search engines (also known as search engine optimization, or SEO content writing). But how do you go about choosing keywords for SEO content? Usually, selecting keywords is a three-step process. The first step is for you, the client, to come up […]
If you’re building a website, it pays to have search engine optimized (SEO) content. After all, you want people to find your site when they search for terms related to your products or services. It’s easy to find your business if people know your company name. But finding your business through keywords is a lot […]
A business blog is a great way to engage clients and prospects and, done correctly, improve your search engine rankings. Here’s a handy checklist to make sure each of your blog posts is doing everything it can for your business.
Are you thinking of hiring a professional web copywriter? If so, congratulations! A good copywriter can generate more website traffic and more conversions while making life a lot easier. Before hiring a professional web copywriter, here are some questions to ask.