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Choosing Keywords for SEO Content

Most of you may already know the benefits of optimizing your website content for search engines (also known as search engine optimization, or SEO content writing). But how do you go about choosing keywords for SEO content? Usually, selecting keywords is a three-step process. The first step is for you, the client, to come up […]

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Posted: January 14, 2013 in: Content Marketing

Web Content Writing Tip: Match Tone to Site Architecture

Not too long ago, I was involved in a web copywriting project with a large marketing firm. It was fascinating to be a part of such a large web design and copywriting project. Most of my projects involve anywhere from 5 to 20 or maybe occasionally 30 pages of web copy. This particular project involves […]

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Posted: October 30, 2012 in: Content Marketing

Using Images in Your Small Business Marketing Blog

Having a blog on your business website is a great way to engage prospective clients, show your expertise and improve your search engine rankings. Although written text usually forms the heart of your blog post, it’s a good idea to include images as well. A blog post looks less visually overwhelming and more professional when […]

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Posted: October 20, 2012 in: Content Marketing

Smart Small Business Marketing: Vancouver Realtor Marty Pospischil

If you’re looking for small business marketing ideas, sometimes you need look no further than your mailbox. I know, I know. Direct mail marketing sounds so… yesterday. It’s become the AMC Pacer to the Ford Mustang of social media and Internet marketing. But, like all marketing, there’s doing it; and then there’s doing it well. […]

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Posted: July 5, 2012 in: Content Marketing

Small Business Marketing: Are Business Cards Dead?

I recently placed an order for business cards. Yes, paper business cards. One thousand of them, to be precise. I have business cards from a few years back, but I wanted to get new ones that reflect my new website design. My inital plan was to go cheap. Simply throw on my new logo, some […]

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Posted: June 2, 2012 in: Content Marketing

4 Essential Editing Tools When Copywriting For the Web

When copywriting for the web, I divide my time between writing and editing. I like having a mix of both, but sometimes I feel like I have a dual personality. My writing style is non-linear and spontaneous. All I need is a laptop or even just pen and paper to get started. My editing style […]

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Posted: April 27, 2012 in: Content Marketing

How to Write a White Paper: Tips for Success

You might not think of white papers as part of web writing services, but in fact most businesses post their white papers on their website, often as a downloadable PDF. And why not? White papers are a great way to educate prospects and new customers about common industry problems and your company’s solution. They’re also […]

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Posted: April 18, 2012 in: Content Marketing

Small Business Internet Marketing: Creating Surveys

Most small business owners find themselves thinking about surveying their customers or target market at some point. Some will use them to get customer feedback on products and/or services. Others will use them as a tool to start conversations with prospects and discover new selling opportunities. Although most of my business focus is writing and […]

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Posted: April 3, 2012 in: Content Marketing