I recently wrote a case study for a client to help with her small business Internet marketing. In the process, she and I came across some great resources, and I’ve put together a few case study writing tips:
Recently, I spoke with a prospect who’s ready to revamp her business website. She engaged a company to conduct a SEO keyword analysis and make recommendations for her new site. With the report in hand, she’s now working with a designer to develop a site map and design for her new site. We connected to […]
I recently had the pleasure of participating in a Vancouver Board of Trade breakfast networking event. While there, I discovered a few lessons that also apply to copywriting for the web. During the networking event, attendees sat at large, round tables in groups of ten. Each person distributed their business card and had 90 seconds […]
You’ve been busy with your company’s Internet marketing, putting great content on your blog, Facebook page and in your email newsletter. Excellent. But how are you managing this content? Are you posting on an ad hoc basis, or are you following a strategic plan? Print media have dealt with the complexities of content management for […]
There are plenty of ways to market your small business online, such as social media, email newsletters and video. But when it comes to small business Internet marketing, your website (preferably with an accompanying blog) should form the foundation of your marketing mix. If you have a website with crummy content, it can quickly undermine […]
Most of you may already know the benefits of optimizing your website content for search engines (also known as search engine optimization, or SEO content writing). But how do you go about choosing keywords for SEO content? Usually, selecting keywords is a three-step process. The first step is for you, the client, to come up […]
I was walking down the street the other day (okay, maybe a month or so ago) and paused to read the following sign posted on the door of a local sushi restaurant.
Not too long ago, I was involved in a web copywriting project with a large marketing firm. It was fascinating to be a part of such a large web design and copywriting project. Most of my projects involve anywhere from 5 to 20 or maybe occasionally 30 pages of web copy. This particular project involves […]
Having a blog on your business website is a great way to engage prospective clients, show your expertise and improve your search engine rankings. Although written text usually forms the heart of your blog post, it’s a good idea to include images as well. A blog post looks less visually overwhelming and more professional when […]
Sometimes even the smallest punctuation marks can make a big difference when writing copy for the web or elsewhere. Over the summer, I had the pleasure of visiting a small town in the Kootenay Rockies and happened upon this sign outside the local grocery store: