You might not think of white papers as part of web writing services, but in fact most businesses post their white papers on their website, often as a downloadable PDF. And why not? White papers are a great way to educate prospects and new customers about common industry problems and your company’s solution. They’re also […]
Most small business owners find themselves thinking about surveying their customers or target market at some point. Some will use them to get customer feedback on products and/or services. Others will use them as a tool to start conversations with prospects and discover new selling opportunities. Although most of my business focus is writing and […]
When I write web content for clients, one of the many things we discuss is tone. How do they want their marketing copy to sound and feel? Formal, like a political science professor, or informal, like your daughter’s 16-year old friends? Or something in between? Nine times of out ten, when I ask clients for […]
If you’re building a website, it pays to have search engine optimized (SEO) content. After all, you want people to find your site when they search for terms related to your products or services. It’s easy to find your business if people know your company name. But finding your business through keywords is a lot […]
When it comes to using social media for business, sometimes it helps to have an example to see how it can be done well. One of my favourite examples is Starbucks.
A business blog is a great way to engage clients and prospects and, done correctly, improve your search engine rankings. Here’s a handy checklist to make sure each of your blog posts is doing everything it can for your business.
I have lots of clients from out of town. In fact, most of my clients are not only out of town but WAY out of town. Most of them find me (or I find them) through my website, social media or referrals. People ask how I can meet the needs of clients as far away […]
Are you thinking of hiring a professional web copywriter? If so, congratulations! A good copywriter can generate more website traffic and more conversions while making life a lot easier. Before hiring a professional web copywriter, here are some questions to ask.