Often, doing something adequately is the first step in doing something really, really well. And it’s a whole lot better than not doing anything at all.
When you first market your business, it’s tempting to go broad in your positioning. But once you get more established, you’d do well to narrow your focus.
You might resist making changes in your business. But you also have to consider the risks—and opportunity costs—of NOT making those changes.
Small tweaks can make a difference in performance — both at the gym and in your business.
In a recent post, I provided some statistics on corporate use of social media. I wanted to add to the pile of stats with this University of Massachusetts study on blogging and social media. In this study, researchers examined the blog and social media presence of companies on the Fortune 500 list for 2018. (Fortune […]
Not all social media platforms are the same. In fact, each platform tends to attract a unique mix of users. Which presents a problem for marketers and business owners. You know you want a presence on social media—but which platform(s) should you choose? Because you have to pick. You can’t do them all—at least not well—unless […]
When business owners or marketers haven’t worked with an outside writer before, they’ll often ask how I—as an “outsider”—can get their marketing content and ideas out of their brains and onto the page. It’s a good question! In fact, there are a number of ways to do it, depending your preferences and the type of […]
For many people, scoring a one-time or on-going gig as a guest contributor to blogs and magazines is a great way to promote their business and expertise. But how do you go about landing these guest spots? And if writing isn’t your thing, how do you create the content? In this post, I’ll walk through […]
When friends find out I’m a content marketing writer, they guess that I must spend a lot of time researching. And it’s true. I do spend a lot of time digging into different topics and industries. But probably not as much as you think. Because here’s the reality: Even if I spend weeks and weeks […]
Recently, a client asked me if it was worth keep her Google+ business page. I’ve been helping her create and share content on her social media platforms (Twitter, LinkedIn). And while we were getting decent traction on those platforms, not much was happening on Google+. So I did some research.