At a recent marketing event, I got to chatting with one of the guest speakers. He asked about the kind of work I do and the types of clients I serve. After explaining that I create marketing content for small to medium size businesses, he asked whether I ever struggle with writers’ block. I thought […]
Many of us are familiar with this photo: Note the older lady in front. (The one without phone in hand). When this photo made the rounds of social media in 2015, the reaction was swift and conclusive: It was a sad illustration of society’s phone obsession. It showed our relentless need to capture every minute […]
How can you sell a beer—without mentioning its name? That was the challenge podcaster and marketer Terry O’Reilly put to his team of marketing writers when asked to create a campaign for a new beer in Portland, Maine.
Social media marketing sounds simpler than it is. Often, questions only come up once you get into it. Over the years, I’ve accumulated a few social media tips that have helped me immensely. Today, I’m happy to share them with you. (And yes, I’ll admit my own social media accounts are less than stellar. My […]
For many people, scoring a one-time or on-going gig as a guest contributor to blogs and magazines is a great way to promote their business and expertise. But how do you go about landing these guest spots? And if writing isn’t your thing, how do you create the content? In this post, I’ll walk through […]
You’ve been working hard on your content marketing. And you’ve seen some results. You’re getting decent traffic on your website. And your top handful of posts are especially popular. But your newsletter isn’t performing as well as you’d hoped and subscriber numbers remain low. Which is bad—because your newsletter is your best means of nurturing […]
When friends find out I’m a content marketing writer, they guess that I must spend a lot of time researching. And it’s true. I do spend a lot of time digging into different topics and industries. But probably not as much as you think. Because here’s the reality: Even if I spend weeks and weeks […]
Recently, a client asked me if it was worth keep her Google+ business page. I’ve been helping her create and share content on her social media platforms (Twitter, LinkedIn). And while we were getting decent traction on those platforms, not much was happening on Google+. So I did some research.
The list of content marketing platforms continues to grow. And one newish platform I’ve been testing out recently on behalf of a client is LinkedIn Publisher. As you know, for a long time LinkedIn has allowed users to share “updates” and links with people they’re connected to. Similar to Facebook and most other social media […]
It takes time to create marketing content. So when you (or your marketing team) have time to hash out some content, you want to get as much value from it as possible. And for most businesses, that means reusing content in multiple places. Here are just a few of the many ways you can repurpose […]