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Takeaways from Google’s “Marketing in the Age of Assistance”

A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google.  It was a very pleasant morning of networking, croissants and marketing talk. And Meagan’s presentation was a good reminder that marketing fundamentals remain just […]

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Posted: March 27, 2019 in: Copperplate News

Top 6 Podcasts for Business Owners and Marketers

I’m addicted to podcasts. It’s true! I’ll happily listen to them any chance I get, whether it’s walking, driving, making dinner or folding laundry. I listen to a wide variety of podcasts (with a slight bias towards movie reviews and comedy), I have a number of business podcasts in my regular rotation. In this post, […]

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Posted: February 1, 2019 in: Business Strategy

How Fortune 500 Companies Use Blogs and Social Media

In a recent post, I provided some statistics on corporate use of social media. I wanted to add to the pile of stats with this University of Massachusetts study on blogging and social media. In this study, researchers examined the blog and social media presence of companies on the Fortune 500 list for 2018. (Fortune […]

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Posted: December 22, 2018 in: Marketing Strategy

Which Social Media Platforms Should Your Business Be On?

Not all social media platforms are the same. In fact, each platform tends to attract a unique mix of users. Which presents a problem for marketers and business owners. You know you want a presence on social media—but which platform(s) should you choose? Because you have to pick. You can’t do them all—at least not well—unless […]

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Posted: November 27, 2018 in: Marketing Strategy

Get Your Marketing Content Out of Your Brain and Onto the Page

When business owners or marketers haven’t worked with an outside writer before, they’ll often ask how I—as an “outsider”—can get their marketing content and ideas out of their brains and onto the page. It’s a good question! In fact, there are a number of ways to do it, depending your preferences and the type of […]

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Posted: October 25, 2018 in: Marketing Strategy

Time Management for Marketers … With Laura Vanderkam

I attended the Art of Leadership for Women conference at the Vancouver Convention Centre in June. It was a real treat to gather with so many other women professionals (and a few men!) to see what the slate of speakers would say about leadership. The headliner was Arianna Huffington, who was great. She spoke for […]

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Posted: September 25, 2018 in: Copperplate News

What This Shakespeare Play Can Teach You About Creativity—and Marketing

Every summer, Vancouver is host to the not-for-profit, professional Shakespeare Festival known as Bard on the Beach. Bard on the Beach stages productions in two large tents on the Vancouver waterfront. Productions include Shakespeare plays, related dramas and special events. The shows typically run from June to September. A couple of nights ago, my family and […]

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Posted: August 22, 2018 in: Copperplate News