The Phone is Still King
Do you have to offer ALL of communication channels to prospective customers? Or can you just choose one or two?
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Do you have to offer ALL of communication channels to prospective customers? Or can you just choose one or two?
Everyone’s extra busy these days—including your prospective clients. Stay on their radar with these three simple tactics.
Stop trying to bend yourself (and your business) to be all things to all people. Instead, find your sweet spot.
Most writers get comfortable with one or two types of headlines and stick to them. Here are some new ones you should test.
Client testimonials are an important part of building trust and demonstrating expertise. But how do you get them?
A couple months ago, I attended the Greater Vancouver Board of Trade event “Marketing in the Age of Assistance.” The guest speaker was Meagan Tanner, Strategic Partner Manager, GMB Americas, Google. It was a very pleasant morning of networking, croissants and marketing talk. And Meagan’s presentation was a good reminder that marketing fundamentals remain just […]
I’m addicted to podcasts. It’s true! I’ll happily listen to them any chance I get, whether it’s walking, driving, making dinner or folding laundry. I listen to a wide variety of podcasts (with a slight bias towards movie reviews and comedy), I have a number of business podcasts in my regular rotation. In this post, […]
In a recent post, I provided some statistics on corporate use of social media. I wanted to add to the pile of stats with this University of Massachusetts study on blogging and social media. In this study, researchers examined the blog and social media presence of companies on the Fortune 500 list for 2018. (Fortune […]
Not all social media platforms are the same. In fact, each platform tends to attract a unique mix of users. Which presents a problem for marketers and business owners. You know you want a presence on social media—but which platform(s) should you choose? Because you have to pick. You can’t do them all—at least not well—unless […]
When business owners or marketers haven’t worked with an outside writer before, they’ll often ask how I—as an “outsider”—can get their marketing content and ideas out of their brains and onto the page. It’s a good question! In fact, there are a number of ways to do it, depending your preferences and the type of […]